# Google Ads lead forms recipes

> Text people who fill in a Google Ads lead form.

Two recipes for Google Ads lead forms. Each names its trigger and the BlueBot step, lists the fields to map and says how to test it with your own number before anyone else gets a text.

## How Google Ads lead forms connects

- **[Zapier](https://usebluebot.com/docs/zapier)**: BlueBot’s Zapier app has a Send Text action and instant triggers for incoming texts and every change of state.

## Text new leads

| Part             | What it is                                  |
| ---------------- | ------------------------------------------- |
| Trigger          | When someone submits a Google Ads lead form |
| Action           | BlueBot’s **Send Text** action              |
| Connects through | [Zapier](https://usebluebot.com/docs/zapier)                      |

### Steps

1. Make sure the lead form asks for a phone number.
2. Start a Zap with Google Ads’ trigger for a new lead form entry.
3. Add BlueBot’s Send Text action and map the phone number to To.

### Map the fields

| BlueBot field                | Map it to                                                                                                                                       |
| ---------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------- |
| To                           | The person’s mobile number from Google Ads lead forms. US numbers can leave off the +1.                                                         |
| Text                         | Hi {{first_name}}, this is Kim from Coastal Roofing. Thanks for asking for a quote. When can we come take a look?                             |
| `{{first_name}}` in the text | Google Ads lead forms’s first name field.                                                                                                       |
| Metadata                     | `source` set to `google-ads`, and `record_id` set to the record’s id, so the status and reply webhooks for this text can find the record again. |
| Service                      | Auto, the default: iMessage when the person uses it, otherwise SMS through your iPhone.                                                         |

### Test it

Put your own number in **To** and press **Test step**. A text arrives on your phone from your own number, and Zapier shows the message BlueBot returned with `state: "queued"`. Then map Google Ads lead forms’s field back into **To** and turn the Zap on.

## Text yourself each lead

| Part             | What it is                                  |
| ---------------- | ------------------------------------------- |
| Trigger          | When someone submits a Google Ads lead form |
| Action           | BlueBot’s **Send Text** action              |
| Connects through | [Zapier](https://usebluebot.com/docs/zapier)                      |

### Steps

1. Start a Zap with Google Ads’ trigger for a new lead form entry.
2. Add BlueBot’s Send Text action with your own number in To.
3. Put the lead’s name and phone number in Text.

### Map the fields

| BlueBot field           | Map it to                                                                                                                                       |
| ----------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------- |
| To                      | The person’s mobile number from Google Ads lead forms. US numbers can leave off the +1.                                                         |
| Text                    | New Google Ads lead: {{name}}, {{phone}}.                                                                                                   |
| `{{name}}` in the text  | Google Ads lead forms’s name field.                                                                                                             |
| `{{phone}}` in the text | Google Ads lead forms’s phone field.                                                                                                            |
| Metadata                | `source` set to `google-ads`, and `record_id` set to the record’s id, so the status and reply webhooks for this text can find the record again. |
| Service                 | Auto, the default: iMessage when the person uses it, otherwise SMS through your iPhone.                                                         |

### Test it

Put your own number in **To** and press **Test step**. A text arrives on your phone from your own number, and Zapier shows the message BlueBot returned with `state: "queued"`. Then map Google Ads lead forms’s field back into **To** and turn the Zap on.

## Before you turn it on

- Text only people who asked to hear from you. Anyone who replies STOP goes on your stop list, and BlueBot cancels texts to them. [Stop words](https://usebluebot.com/docs/concepts/stop-words)
- A text that can’t go yet waits with a hold rather than failing: quiet hours, your Mac away, a daily limit. [Holds](https://usebluebot.com/docs/concepts/holds)
- [Google Ads lead forms with BlueBot](https://usebluebot.com/integrations/google-ads) on the integrations page says what else the two do together.