Acceptable use policy

1. The rule

Text only people who asked to hear from you, about what they asked to hear about. If you aren’t sure someone wants your text, don’t send it.

This policy is part of our terms of service. It applies to every text that goes out through your account, however it was sent: from the dashboard or the inbox, through the API, Zapier, Make, n8n, Pipedream or our MCP server, by a broadcast, a sequence, a keyword rule, a Text Hook or the website widget, or as a reply Autopilot wrote. You are responsible for all of them, including the texts that apps and AI agents you connect send for you.

BlueBot isn’t for:

Anyone who wants to text people who didn’t ask to hear from them. BlueBot is not a bulk SMS gateway and has no cold outreach.
Anyone who needs a number they don’t own. BlueBot sends from your own number and provides none.
Anyone without a Mac that can stay on with Messages signed in.

You are responsible for following every law that applies to the texts you send. In the United States that includes the Telephone Consumer Protection Act (TCPA) and the Federal Communications Commission’s rules under it, the rules for the National Do Not Call Registry, and state laws on telemarketing and texting. Some states, such as Florida and Oklahoma, add consent and time-of-day rules of their own.

Get the consent the law requires before you text someone, in the form the law requires.
Keep a record of how and when each person gave it.
Text people only about what they agreed to hear about.
Stop when they withdraw it.

BlueBot can’t tell whether you have consent and doesn’t check. Nothing on our website, in our docs or from our support is legal advice. Ask your own lawyer what the law requires of the texts you send.

Quiet hours are on by default, from 9:00 PM to 8:00 AM in your time zone. They are a setting, and they know nothing about state law. Some states allow texts in a narrower window, measured where the person you text lives. Set your quiet hours to fit the laws that apply to you.

3. Opt-outs

When a person replies with only STOP, STOPALL, UNSUBSCRIBE, CANCEL, END or QUIT, in any mix of capitals, BlueBot puts them on your stop list automatically. After that, texts to them are canceled rather than sent, and Autopilot doesn’t answer them. If they later text START, UNSTOP or YES, BlueBot takes them off the stop list.

You must honor every opt-out, not only the ones BlueBot recognizes. When someone tells you to stop in other words (“please stop texting me,” “wrong number,” “take me off your list”), or by a call or an email, add them to your stop list yourself.

Don’t work around an opt-out. In particular, don’t:

take someone off your stop list unless they have asked to hear from you again;
text them from another number, another app or another address, such as their email address in place of their phone number;
turn off the stop word setting to keep texting people who said stop.

If you turn the stop word setting off, you still have to honor every opt-out yourself.

4. What’s not allowed

Unwanted texting

Texting people who didn’t ask to hear from you, including cold outreach and prospecting.
Texting numbers from purchased, rented, shared or scraped lists, numbers found on websites, in directories or on social media, or numbers made up or generated.
Sending the same or similar text to many people who didn’t each ask for it, by broadcast, sequence, the API or any other way.
Texting people who opted out.

Harmful or illegal content

Anything illegal, or that helps someone break the law.
Harassment, threats, bullying, stalking or hate.
Sexual content sent to anyone who didn’t ask for it, and any content that sexualizes minors.
Content that infringes someone’s copyright, trademark or other rights, or that shares someone’s private information without their permission.
Texts about regulated activities, such as debt collection, lending, gambling, cannabis, firearms or health information, unless you follow every law and rule that applies to them.

Deception

False or misleading texts, fake offers and scams.
Pretending to be another person, a company or a government body, or hiding who you are. When the person you text might not know who you are, say so.
Phishing: asking for passwords, codes, or card or bank details under false pretenses, or sending links to malware or to sites that harm or deceive people.
Using Autopilot or any other AI to pass as a person where the law requires you to say it’s a bot. California’s law, for example, covers bots that try to sell something or influence a vote.

Getting around Apple, carriers or BlueBot

Using BlueBot to get around Apple’s limits or terms for your Apple Account and Messages, or your carrier’s rules. That includes spreading texts across several Apple Accounts, numbers or Macs to send more than one would, and changing the words of texts to get past spam filters.
Using more than one BlueBot account to get past our limits.
Sending from an Apple Account or a number that isn’t yours or that you aren’t allowed to use.
Selling or giving other people access to your account so they can text through it.

Attacking the service

Probing, scanning or testing BlueBot’s security, except as the research rules on our security page allow.
Trying to reach another customer’s account or data.
Overloading or interfering with the service, or sending it malware.

5. Sending limits

Apple doesn’t publish how many new people one Apple Account may text before it’s limited, and Apple can limit or disable an account that sends messages people don’t want. BlueBot can’t prevent that or undo it. These limits lower the risk to your account and protect the people you text and BlueBot.

Limit	Where it stands	Why
Texts per account per day	At most 1,000. You can’t raise it. Texts past it wait until the next day, and we email you.	It’s far above what one person’s business sends, and it keeps BlueBot from becoming a bulk sender.
New people per day	50 by default, and yours to change. The dashboard warns you above 100. Texts to people you’ve already texted with through BlueBot don’t count. Texts past it wait until the next day.	Apple flags accounts that text many people they’ve never texted before.
Broadcasts	At most 500 people in one broadcast, all of whom asked to hear from you. A broadcast is paced and held to your new-people limit like any other text.	A broadcast is for people who are already waiting to hear from you, not for finding new ones.
Pace	20 seconds between texts by default, and yours to set from 5 to 300 seconds.	Spacing texts out means a mistake, such as a broken Zap or a loop in your code, can’t send hundreds of texts before you notice.
Quiet hours	9:00 PM to 8:00 AM in your time zone by default, and yours to change.	People don’t want texts in the middle of the night, and some laws forbid them.
API requests	120 a minute for each API key.	It keeps one runaway script from slowing the service for everyone.

Staying inside every limit doesn’t make a text wanted or legal. A text inside every limit can still break this policy.

6. How we enforce it

We watch how often people ask you to stop. When your account has sent at least 50 texts over the last 7 days and more than 5% of them drew a stop word in reply, a member of our staff is emailed and looks at your account. We also look into complaints from people you text, from Apple, from carriers and from authorities.

A person decides what happens next. Nothing suspends an account on its own. Our admin tools show staff the facts of your texts (whom they went to, when and their state) and never their words, so we may ask you about what you sent.

While we look into it, we may hold your account’s sending. The API still accepts your texts, but none of them is sent: each one waits in the queue with the hold reason account_held until we release the hold, and the dashboard says that BlueBot paused your sending and where to write to us. We release the hold when the problem is resolved.

For serious or repeated breaches of this policy, we may end your account under our terms of service, without a refund for the current month. We may report illegal content to the authorities, and we answer valid legal requests.

7. Reporting abuse

If someone texted you through BlueBot and you didn’t want it, reply STOP and you won’t get another text from their account. Then tell us at support@usebluebot.com which number texted you and when. Reports of abuse always go to a person. You can also report the text to your carrier by forwarding it to 7726, or use Report Junk in Messages.

8. Changes to this policy

We may change this policy. When a change matters, we’ll email you at least 30 days before it takes effect, unless it has to take effect sooner to protect the people you text or to follow the law, and we’ll change the date at the top of this page.